Premium Materials
No Toxic Fumes
Child & Pet Safe
​​​Environmentally Friendly and Safe Asphalt Sealcoating
The current industry standard is the use of Coal Tar sealcoating, which has been found to off-gas toxic fumes, and is banned in several municipalities, such as Royal Oak, Ann Arbor, and West Bloomfield. Research has shown that exposure to these fumes can be hazardous, especially for children. In fact, studies indicate that playing on a coal tar-sealed driveway in the summer can be as harmful as smoking cigarettes (Mahler, et al).
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At our Icon, we prioritize your health and safety by using asphalt emulsion sealcoating, which new research has shown provides the same sealcoating benefits, and is environmentally friendly and safe for your family.
Don’t wait until your driveway shows signs of irreparable wear—start protecting it today with regular sealcoating.
Why Choose Icon?
Protect Your Family from Carcinogenic Vapors
Coal tar-based driveway sealers are known to off-gas harmful fumes, particularly during warm weather. These fumes contain high levels of polycyclic aromatic hydrocarbons (PAHs), which are toxic and carcinogenic. Prolonged exposure, especially for children playing on or near a freshly sealed driveway, can significantly increase the risk of developing respiratory issues and cancers. At Icon, we exclusively use materials that are healthy and environmentally friendly. Our asphalt emulsion mixture does not emit any fumes that are dangerous to adults, children, or pets.
Quality Work, Experienced Ownership
Icon was founded by two University of Michigan graduates, Andrew Nelson and Cole Wiand, who bring a wealth of expertise to the sealcoating industry. Andrew, with a background in civil engineering, understands the technical aspects of pavement construction & preservation, ensuring that our methods are both effective and sustainable. Cole brings experience in custom residential construction and commercial real estate to the table, offering a deep understanding of property value and customer satisfaction. Together, their combined knowledge and passion for excellence drive our commitment to delivering top-tier sealcoating services.
Avoid Groundwater and Soil Contamination
When it rains, coal tar sealers can wash off driveways and seep into the surrounding soil, carrying toxic PAHs with them. This runoff not only contaminates the soil but also poses a serious risk to groundwater and nearby bodies of water, and can even penetrate the water table. The persistent nature of these chemicals means they can accumulate in the environment, harming plants, wildlife, and potentially entering the our food chain. At Icon we take environmental preservation seriously. Our goal is to bring the sealcoating industry in Michigan to a new environmental standard that is safe for us and our children.
References:​​
Mahler, Barbara, et al. “Coal-tar-based pavement sealcoat—potential concerns for human health and Aquatic Life.” Fact Sheet, 2016, https://doi.org/10.3133/fs20163017.
Peshkin, David, et al. “Pavement Preservation Program Benchmarking.” Fhwa.Dot.Gov, Federal Highway Administration, Jan. 2024, www.fhwa.dot.gov/pavement/pubs/hif24024.pdf.​